Brands that have become household names

If the brand name has become a household name, this phenomenon can have both positive and negative sides for the company. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from a brand name to a specific product name is that over time the brand will lose its copyright and any company that produces this or that type of product will be able to use it.

Perhaps many people know that the word “copier” was originally the name of a company that produces copiers. Now we perceive it not as a company name, but as a designation for a group of goods. Continue reading →