What is cashback and why shopping with it is so profitable
Today we will tell you how you can save some money when paying for goods and services using bank cards. To return the money spent, it is possible to use…

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The most unusual stores in the world
Shops are a place familiar to all people, like home or work. We buy something very often, and no matter how rapidly online trading develops, we still visit physical stores.…

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Wind tunnel as a business
The wind tunnel is an interesting and popular attraction in large cities. In Russia and the CIS, it is considered a novelty, although the wind tunnel has been known in…

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10 fatal mistakes entrepreneurs make
Those who believe that the main thing in business is to start, and then everything will go by itself - they are deeply mistaken. Many entrepreneurs are forced to close…

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Apple Secrets
Apple is one of those companies that is either fanatically loved or extremely skeptical. However, one cannot but admit that this company is truly revolutionary in its field and has…

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only fifteen years

How British American Tobacco works

British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation – both ups and downs. Just like any big business should. Now the total number of employees in British American Tobacco is more than 57 thousand people. The Russian representative office of the company, opened in 1991, employs only about 3 thousand people. But how!

We decided to look behind the scenes of the production of the famous tobacco products and see how the Russian office of the corporation works. Continue reading

Examples of promotion in social networks from famous brands

Today, promoting a business in social networks is very important – there are a lot of people there, which means a lot of potential customers. The best way to attract the attention of the target audience to your page is, of course, by holding promotions. Various drawings and competitions are often held by many companies, but only a few of them were able to hold such promotions that have almost gone down in history. The cases that will be discussed below deserve to be called the best examples of promotion in social networks today.
In 2009, IKEA launched a photo campaign, and did not even suspect how popular it would become. On the page of the director of the company, photos were published at different times of the day for two weeks, which depicted a large number of goods from IKEA.

Pictures were taken right in the stores themselves – warehouses, shop windows were photographed. Continue reading

Business ideas that changed the world

There are a huge number of ideas for creating your own business – as they say, for every taste and color. So many things have already been invented that it is very difficult to create something radically new. Basically, everyone uses ideas that have already been invented by someone. Let’s dig a little into history and remember the greatest inventions of talented people. Now it’s hard to imagine what our life would be like if we hadn’t invented:
Physics teacher Robert Godard was an avid fan of Wells’ War of the Worlds. Being engaged in science, he devoted most of his time to the study of combustible rocket fuel. He believed that someday real space flights, described in his favorite work, will become available to mankind. Robert Godard launched his first rocket in 1926, and it was powered by a liquid propellant rocket engine. Continue reading

Business ideas that changed the world
There are a huge number of ideas for creating your own business - as they say, for every taste and color. So many things have already been invented that it…

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Breeding chickens is a business with a profitability of more than 50 percent
For beginner farmers, raising chickens can be a great start to a successful poultry business. On a small plot, you can place a chicken coop with an aviary for walking…

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How to get the most out of your business
Most businesses have huge potential and can bring huge amounts of money to their owners. However, usually it is realized only by 5-10%, respectively, and earnings are only 5-10% of…

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Unusual recruitment procedures
The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the…

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