market analysis
Examples of promotion in social networks from famous brands
Today, promoting a business in social networks is very important – there are a lot of people there, which means a lot of potential customers. The best way to attract the attention of the target audience to your page is, of course, by holding promotions. Various drawings and competitions are often held by many companies, but only a few of them were able to hold such promotions that have almost gone down in history. The cases that will be discussed below deserve to be called the best examples of promotion in social networks today.
In 2009, IKEA launched a photo campaign, and did not even suspect how popular it would become. On the page of the director of the company, photos were published at different times of the day for two weeks, which depicted a large number of goods from IKEA.
Pictures were taken right in the stores themselves – warehouses, shop windows were photographed. Continue reading
Business under sanctions
Sanctions. Someone sees this phenomenon as extremely negative, but is it really so bad? Food sanctions, that is, a ban on the import of certain goods from abroad, have caused such a phenomenon as import substitution. Products that used to be imported from the west must now be replaced with similar ones, but domestically produced.
Among economists, there is often an opinion that import substitution should have been done a couple of decades ago in order to provide the country with goods of its own production and create new jobs, which are always so lacking. Why they did not do this earlier, we will not argue. Now the question is more relevant: is it possible to build a small business under sanctions? We answer: you can! Business on sanctions will be based on the fact that the market niches freed from foreign manufacturers need to be filled by someone, and just small and medium-sized businesses are ideal for this. Continue reading
How charities earn
We all often see various advertisements of organizations involved in helping the disabled, orphans and animals. On the streets, promoters are handing out leaflets calling for help to clean up the fading nature, posters with the texts “let’s save children with rare diseases” flicker in subway cars. It just so happened in our society that most people do not trust charitable foundations or simply do not believe in their honest work.
We will not analyze why such stereotypes have arisen, although this is already so obvious – there are really many scammers among such companies, so people simply do not believe in them anymore. We have already written about how charitable foundations are created. Continue reading
