How Great Brands Came to Be
Speaking now of world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from a single small shop,…

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How Great Brands Came to Be
Speaking now of world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from a single small shop,…

Continue reading →

Unusual offices of the world
Most often, the word "office" is associated with a dull look of the room - gray walls, ordinary tables, computers, stacks of papers and employees doing their work with a…

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How to start a profitable business - proven technology
To start a profitable business in modern conditions, you need to know some important points. The bottom line is that times have changed and now business starts differently than it…

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Original magazine spread advertising
One of the most popular and sought-after advertisements is advertising in the press. As you know, the most profitable placement of information about a product or service is on the…

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It’s very convenient

Business under sanctions

Sanctions. Someone sees this phenomenon as extremely negative, but is it really so bad? Food sanctions, that is, a ban on the import of certain goods from abroad, have caused such a phenomenon as import substitution. Products that used to be imported from the west must now be replaced with similar ones, but domestically produced.

Among economists, there is often an opinion that import substitution should have been done a couple of decades ago in order to provide the country with goods of its own production and create new jobs, which are always so lacking. Why they did not do this earlier, we will not argue. Now the question is more relevant: is it possible to build a small business under sanctions? We answer: you can! Business on sanctions will be based on the fact that the market niches freed from foreign manufacturers need to be filled by someone, and just small and medium-sized businesses are ideal for this. Continue reading

Starbucks Success Secrets

Starbucks establishments are a brand with a worldwide reputation. These coffee houses are most popular, of course, in America. But in other countries they are no less in demand. Americans even have a common expression that they spend almost as much time at Starbucks as they do at work and at home.

What allowed the popular coffee house to win such a love of customers? Only the availability of high-quality coffee, which in these establishments is undoubtedly beyond praise? The quality food products presented at Starbucks are by no means the only reason for the popularity and relevance of this brand. Continue reading

How charities earn

We all often see various advertisements of organizations involved in helping the disabled, orphans and animals. On the streets, promoters are handing out leaflets calling for help to clean up the fading nature, posters with the texts “let’s save children with rare diseases” flicker in subway cars. It just so happened in our society that most people do not trust charitable foundations or simply do not believe in their honest work.

We will not analyze why such stereotypes have arisen, although this is already so obvious – there are really many scammers among such companies, so people simply do not believe in them anymore. We have already written about how charitable foundations are created. Continue reading

Myths about making money
Rich people become rich under the influence of many factors. One of the most important criteria for becoming a successful and rich person is the correct perception of money. It…

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10 Apple Presentation Secrets
10 Apple Presentation Secrets Apple is a brand that needs no introduction. They achieved a stunning success not only thanks to their quality products, but also their presentations. After all,…

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How Great Brands Came to Be
Speaking now of world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from a single small shop,…

...

10 Apple Presentation Secrets
10 Apple Presentation Secrets Apple is a brand that needs no introduction. They achieved a stunning success not only thanks to their quality products, but also their presentations. After all,…

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