Unusual recruitment procedures
The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the…

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10 fatal mistakes entrepreneurs make
Those who believe that the main thing in business is to start, and then everything will go by itself - they are deeply mistaken. Many entrepreneurs are forced to close…

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Original magazine spread advertising
One of the most popular and sought-after advertisements is advertising in the press. As you know, the most profitable placement of information about a product or service is on the…

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Apple Secrets
Apple is one of those companies that is either fanatically loved or extremely skeptical. However, one cannot but admit that this company is truly revolutionary in its field and has…

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Business under sanctions
Sanctions. Someone sees this phenomenon as extremely negative, but is it really so bad? Food sanctions, that is, a ban on the import of certain goods from abroad, have caused…

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eats bacon and eggs

Marketing for small business development

Small business marketing is 100% mandatory. Without it, a business will never become large or even medium-sized. Thinking that you will make money first and then do marketing is a big mistake. Thousands of small businesses have been using this tactic for decades and have never grown. They dream of becoming big, but dreams without good marketing remain dreams.

Launch marketing in small business

If you want to grow, then the first thing to do is marketing. Hundreds of small businesses were able to quickly become medium and large. Continue reading

Unusual recruitment procedures

The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the applicant for the position are also added to the interview.

All of us have ever been interviewed, and some of us may have hired employees ourselves. Usual recruitment procedures are quite clear and familiar to us. However, there are companies that have decided to go far beyond the typical interview and have implemented unusual, and sometimes strange, hiring procedures into their hiring system.
Larry O’Toole, head of the Gentle Giant trucking company, uses a special method of testing the endurance of new employees, and even participates in it himself. Continue reading

25 most original business cards
A business card is an indispensable attribute of every business person. Its main purpose is to provide information about a specialist or company, and to sell services. But does an…

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Wind tunnel as a business
The wind tunnel is an interesting and popular attraction in large cities. In Russia and the CIS, it is considered a novelty, although the wind tunnel has been known in…

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What is networking
Man is a social being. This means that social connections play a big role in our life. Many useful acquaintances can solve almost any problem in a person's life -…

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Unusual recruitment procedures
The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the…

...