The most unusual money
We all make certain payments every day, and money has become a familiar medium of exchange for us. Perhaps everyone is wondering what money was in the past. However, today…

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Business Plan: Water Vending Machines
The problem of clean drinking water is relevant in all cities and towns. Drinking tap water without purification is unhealthy, and buying bottled water in stores and kiosks is not…

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What is crowdfunding
Crowdfunding (crowd funding, from the English. сrowd funding, сrowd - “crowd”, funding - “financing”) is a collective cooperation of people (donors) who voluntarily pool their money or other resources together,…

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Original magazine spread advertising
One of the most popular and sought-after advertisements is advertising in the press. As you know, the most profitable placement of information about a product or service is on the…

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Epoxy resin is an unusual business idea
The first step is drawing up a business plan. It includes the following sections: summary - analysis of the target audience, market and competitors, description of the project and its…

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business format

How Great Brands Came to Be

Speaking now of world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from a single small shop, and large-scale production from small “home” factories. However, the great businessmen of our time were also once young startups that no one knew.

The stories of the birth of well-known brands are mostly interesting and instructive, and in some cases even inspiring for their own business achievements.
Roy Raymond, being a loving husband, decided to treat his wife with a gift – a new set of women’s underwear. Continue reading

Memory training exercises

Every day, a business person faces many tasks that need to be resolved correctly and on time. And how many things you need to keep in mind! If at least one important detail is forgotten, then there is a big risk that everything will go awry – after all, everything is interconnected in business and management. Is it possible to train your memory so that it never fails? Of course yes! Memory and attention exercises are almost like training your body: in order to achieve results, classes must be systematic, and the load must be optimal.

There are many ways to train memory. They are developed by doctors, psychologists, and simply creative scientists. The effectiveness of each of the methods will be individual, so it is important to try as many exercises as possible on yourself in order to find exactly “your own”. Continue reading

Why eating at work is bad

Among office workers, there are a lot of those who prefer to eat right at their work computer. Some do it because of a too tight work schedule, so to speak, “on the job.” Others – because they are too lazy to go to a nearby cafe and have a quiet lunch there. Still others – simply because they do not see anything harmful and dangerous in it. And those are probably the majority.

According to a study by the American Dietetic Association, three-quarters of office workers eat regularly (several times a week) at their workplace. This study most likely concerned American employees, but we can say with confidence that in the CIS countries this indicator will not differ much, if at all. Continue reading

How to attract customers
The success of any business directly depends on the number of buyers of your products and services. If you have no one to sell what you offer, this is the…

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Brands that have become household names
If the brand name has become a household name, this phenomenon can have both positive and negative sides for the company. On the one hand, consumers begin to correlate the…

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How to start a profitable business - proven technology
To start a profitable business in modern conditions, you need to know some important points. The bottom line is that times have changed and now business starts differently than it…

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How British American Tobacco works
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - both ups and downs. Just like any big business should.…

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