brand

How Great Brands Came to Be

Speaking now of world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from a single small shop, and large-scale production from small “home” factories. However, the great businessmen of our time were also once young startups that no one knew.

The stories of the birth of well-known brands are mostly interesting and instructive, and in some cases even inspiring for their own business achievements.
Roy Raymond, being a loving husband, decided to treat his wife with a gift – a new set of women’s underwear. Continue reading →

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Why eating at work is bad

Among office workers, there are a lot of those who prefer to eat right at their work computer. Some do it because of a too tight work schedule, so to speak, “on the job.” Others – because they are too lazy to go to a nearby cafe and have a quiet lunch there. Still others – simply because they do not see anything harmful and dangerous in it. And those are probably the majority.

According to a study by the American Dietetic Association, three-quarters of office workers eat regularly (several times a week) at their workplace. This study most likely concerned American employees, but we can say with confidence that in the CIS countries this indicator will not differ much, if at all. Continue reading →

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How Valve works as a game developer

Valve Corporation is the company behind legendary games such as Half-Life, Counter Strike, Dota 2, Portal and more.

The company was founded by Gabe Newell, whose biography also includes working at Microsoft for 13 years. To say that Valve Corporation is an innovative company is an understatement. It is, perhaps, “more innovative” than many who consider themselves as such. And this applies not only to development and directly to the activity itself, but also to what the company is like from the inside. Continue reading →

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