Original magazine spread advertising
One of the most popular and sought-after advertisements is advertising in the press. As you know, the most profitable placement of information about a product or service is on the…

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How they work at Google (Moscow)
For many it is important to feel at work almost as comfortable as at home. Alas, not all companies can provide this. The IT industry has long been known for…

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Epoxy resin is an unusual business idea
The first step is drawing up a business plan. It includes the following sections: summary - analysis of the target audience, market and competitors, description of the project and its…

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16 Unusual Facts About Coca-Cola
The Coca-Cola Company can rightly be called one of the most legendary in the world. After all, there is practically no person who would not know the taste of this…

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25 most original business cards
A business card is an indispensable attribute of every business person. Its main purpose is to provide information about a specialist or company, and to sell services. But does an…

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brand

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How Great Brands Came to Be

Speaking now of world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from a single small shop, and large-scale production from small “home” factories. However, the great businessmen of our time were also once young startups that no one knew.

The stories of the birth of well-known brands are mostly interesting and instructive, and in some cases even inspiring for their own business achievements.
Roy Raymond, being a loving husband, decided to treat his wife with a gift – a new set of women’s underwear. Continue reading

Why eating at work is bad

Among office workers, there are a lot of those who prefer to eat right at their work computer. Some do it because of a too tight work schedule, so to speak, “on the job.” Others – because they are too lazy to go to a nearby cafe and have a quiet lunch there. Still others – simply because they do not see anything harmful and dangerous in it. And those are probably the majority.

According to a study by the American Dietetic Association, three-quarters of office workers eat regularly (several times a week) at their workplace. This study most likely concerned American employees, but we can say with confidence that in the CIS countries this indicator will not differ much, if at all. Continue reading

How Valve works as a game developer

Valve Corporation is the company behind legendary games such as Half-Life, Counter Strike, Dota 2, Portal and more.

The company was founded by Gabe Newell, whose biography also includes working at Microsoft for 13 years. To say that Valve Corporation is an innovative company is an understatement. It is, perhaps, “more innovative” than many who consider themselves as such. And this applies not only to development and directly to the activity itself, but also to what the company is like from the inside. Continue reading

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Business Plan: Water Vending Machines
The problem of clean drinking water is relevant in all cities and towns. Drinking tap water without purification is unhealthy, and buying bottled water in stores and kiosks is not…

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Unusual offices of the world
Most often, the word "office" is associated with a dull look of the room - gray walls, ordinary tables, computers, stacks of papers and employees doing their work with a…

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Non-standard business solutions
One of the main goals of big business is to be at least one step ahead of your competitors. This will ensure the emergence of new customers, new sales and…

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Starbucks Success Secrets
Starbucks establishments are a brand with a worldwide reputation. These coffee houses are most popular, of course, in America. But in other countries they are no less in demand. Americans…

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