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A business card is an indispensable attribute of every business person. Its main purpose is to provide information about a specialist or company, and to sell services. But does an…

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25 most original business cards
A business card is an indispensable attribute of every business person. Its main purpose is to provide information about a specialist or company, and to sell services. But does an…

Continue reading →

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One of the main goals of big business is to be at least one step ahead of your competitors. This will ensure the emergence of new customers, new sales and…

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How British American Tobacco works
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10 lessons from Steve Jobs

Steve Jobs is one of the key figures in the IT field. This truly great entrepreneur can serve as a clear example for everyone of how to achieve unprecedented heights in business. His inventions and projects have had a huge impact on the entire computer industry as a whole, and the Apple company he founded is one of the richest in the world.

Steve Jobs left us in 2011, unable to cope with a terrible disease – cancer. But he left a lot of useful advice to his followers, which he personally guided in life and business management. Today they have become practically commandments for everyone who wants to succeed.
I have always admired simplicity.To create something simple, but incredibly useful, you cannot simply ignore all the complexities. To create useful simplicity is a great work. You have to work hard, analyze, compare, exclude everything superfluous from the overall picture – and then a product that strikes with its simplicity and genius can appear in your hands. It is these products that will always have tremendous popularity among consumers.

Combine creativity and technology
I have never considered myself either a humanitarian or a techie. I equally like both the one and the other area of ​​activity and thinking. The most useful inventions are created at the intersection of the humanities and natural sciences, so it is important to be able to combine two areas in your work – creativity and technology, art and science. When a person harmoniously combines the ability for poetry and understanding of the work of processors or other similar things, this person is very, very promising.

Collaborate with professionals

I am always honest with the people around me. This applies to both partners and subordinates. If a person does not reach the professional level I need, I will tell him about it. Perhaps in some situations I am too harsh or even cruel. It may seem so from the outside. In fact, my behavior is due to the fact that I always strive to work only with professionals, only with the best specialists. Some managers are so polite that the people around them can safely take a break from work and they will not get anything for it. This is not my management style. But real business is not a gentlemen’s club, but real life, in which everything is not always sweet.

Strive for excellence
When I was a boy, I helped my father build a street fence. And my father taught me that the fence on the inside should be as beautiful and neat as on the outside. Immediately I did not understand why this was necessary, because from the inside the fence would not be visible to anyone. My father said to me: “But you will know what he is like.” Since then, I have always strived for perfection in everything. My inner perfectionism accompanies me everywhere: at work, in family life, on vacation. If you do something, do it perfectly. Few people succeed in achieving perfection the first time, but this is normal. Try and remake as many times as it takes so you can look at your product and say, “Yes, it’s perfect!”.

10 lessons from Steve Jobs
Follow your intuition

A person will be truly happy only when he does what he loves. Do not follow the lead of parents and other advisers who want you to become a doctor or an economist. If your soul does not lie to this, do not ruin your life. Listen to your heart, only it will tell you what can make you happy. Listen to your intuition as you make other important decisions in your life. It happens that everything goes according to plan and just about you have to sign a contract with a partner or go to work in another country. But something is holding you back. If you follow your intuition in such a situation, in 90% of cases you will eventually say “thank you” to it.

Set your own rules
Before you, many rules have already been invented that you are forced to follow. If you think a little differently than others (and this skill should be present if you dream of “turning the world”), then the rules already established by someone are not for you. It is impossible to change the world according to the canons prepared by someone. Don’t be afraid to break them. Create your own rules. Take risks.

Fulfill people’s dreams

The product you create should not be just a product, but a dream come true. All people want a happy and better life. If you give them a product that brings them even a little closer to the kind of life they want, you will feel their gratitude to the fullest. And this feeling is much more pleasant than when you just sold something profitably.

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