6 types of clothes for a profitable business
Not every woman is ready to buy a new dress for her birthday, for a corporate holiday, for a New Year’s ball. Even for a wedding, not everyone is ready to buy a dress, because it is worn only once. The dress shop for rent gives women the opportunity to wear a new outfit for every outing without much damage to the family budget. Let’s take a look at the features of this business.
A rental dress can be an excellent solution to the problem: what to wear to a party, event, corporate event. Often, ladies do not see the point in buying a dress for one evening, but prefer to rent it if they need to go to a wedding, gala dinner, theme parties. In this case, the dress rental service, which is very popular in large cities, will come in handy.
Features of a dress rental business idea
This business has several features that you need to consider:
Investments. The amount of investments depends on the scale of your enterprise: assortment, size range, etc.
Location. You need to know your target audience well and locate the salon as conveniently as possible for potential customers.
Marketing. This business requires a lot of advertising costs, as people use dress rental services from time to time. Therefore, information about your salon should always be at hand.
Read also the business plan of the wedding salon.
A step-by-step plan for launching a dress rental salon for special occasions, photo shoots
Before launching a business, do market research for party dress rental services, photo shoots in your area. Find out if there is a demand for dress rental, how competitors work, what are their strengths and weaknesses. Think about how you will differ from them, develop a unique selling proposition (USP).
Step-by-step plan for launching a dress rental salon
To work legally, first register a business. You can register as an individual entrepreneur. To do this, provide the tax authority with:
a photocopy of the business owner’s passport;
application in the form of the Federal Tax Service;
receipt for payment of state duty.
It is easier to do business in the status of an individual entrepreneur: accounting and tax reporting are simpler.
If several people open a business, register a legal entity (for example, LLC).
When registering, you must specify the OKVED code 71.40.9. It applies to all groups of goods, the rental of which is provided by such salons.
In addition to the certificate of state registration, you will need to obtain permission from the sanitary service and fire authorities.
Order stamps and forms of contracts with clients. The contract is the main document describing the relationship of the salon with customers. Therefore, it is important that it is correctly drawn up and contains comprehensive information about the responsibility of the parties. It is better to consult with lawyers.
The ideal location for a dress rental shop is in the city center, close to brand shops, beauty salons, photo studios. A good choice would be to rent a room in a shopping and entertainment center, on the first line of shopping and pedestrian streets. Showcase windows, a bright informative sign, street lines will attract attention and be remembered by passers-by.
Room for a dress salon for rent
An area of 20 m² is considered sufficient for a trading floor. The space is divided into:
hall for visitors;
pantry for dresses and suits;
a room for minor repairs and care of clothes;
rest area for employees.
It is important that the room has good lighting.
Take care of the comfort of visitors to the salon. It is better to finish the room in light shades; large windows can become an additional source of lighting. To avoid the feeling of tightness and limited space, the hall should have high ceilings. The entire interior should be conducive to a calm choice of dress clothes.
Place a cozy sofa or armchairs in the waiting corner, you can offer visitors drinks, magazines.
You can equip the salon by buying a regular set for a clothing store:
Mannequins are best used to demonstrate the most spectacular models. The rest can be placed on racks and racks with hangers.
If you intend to rent shoes, accessories, etc., you will need separate display cases for them.
Buy sewing equipment: overlocker and sewing machine. In this way, you can expand the range of services and offer adjustments not only for rented dresses.
To keep things in order, you will need a steamer, iron and ironing board.
You will also need office equipment: an MFP, a desktop computer or a laptop with software.