How they work at Google (Moscow)
For many it is important to feel at work almost as comfortable as at home. Alas, not all companies can provide this. The IT industry has long been known for…

Continue reading →

10 lessons from Steve Jobs
Steve Jobs is one of the key figures in the IT field. This truly great entrepreneur can serve as a clear example for everyone of how to achieve unprecedented heights…

Continue reading →

The most unusual money
We all make certain payments every day, and money has become a familiar medium of exchange for us. Perhaps everyone is wondering what money was in the past. However, today…


Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been beyond doubt. The rule works almost 100%, applies to the promotion of almost all goods and services on the…


How charities earn
We all often see various advertisements of organizations involved in helping the disabled, orphans and animals. On the streets, promoters are handing out leaflets calling for help to clean up…

Continue reading →

Marketing for small business development

Small business marketing is 100% mandatory. Without it, a business will never become large or even medium-sized. Thinking that you will make money first and then do marketing is a big mistake. Thousands of small businesses have been using this tactic for decades and have never grown. They dream of becoming big, but dreams without good marketing remain dreams.

Launch marketing in small business

If you want to grow, then the first thing to do is marketing. Hundreds of small businesses were able to quickly become medium and large. But in 100% of cases this was achieved only through high-quality marketing. Small business optimization without marketing is impossible. To grow, you need a strong flow of customers, and it is impossible to get it without marketing. If small business marketing is applied, then 100% growth is guaranteed.

Even just to survive in order not to close, and even that is difficult without marketing. Marketing can be, but still undesirable, ignored when demand is greater than supply. But now there are almost no such markets. Nearly all markets are now in oversupply. Therefore, customers need to be motivated to choose and buy exactly your products or services.

The Role of Marketing in Small Business
How to organize marketing in a small business

Marketing in small business plays an important role. Firstly, with its help it is easier to find many customers. There are no other tools for this. Secondly, you can find new opportunities for growth. It is with the help of marketing that hot goods or services are searched for or developed. If it is not applied, then very often the business then deals with what is not for sale.

… small business marketing is a way to increase sales

Third, small business marketing is a way to increase sales. It can be used to support sales. Fourth, marketing allows you to set higher prices for goods and services and thus have higher profits. This is achieved in many ways, and one of them is the packaging and positioning of goods and services. The second way is to create your own personal market.

The presence of a personal market is the main condition for business growth. Without marketing, you can only work in foreign markets, which implies a high level of competition, constant nervous tension. Own market is a guarantee of a large number of customers, large sales volumes and the complete absence of competitors. One of the tools for building your own market is the leggram of the market.

Organization of marketing in small business
Organization of marketing in small business

Small business marketing can be organized in many ways. There are three main options. The first is full marketing outsourcing. With this method, their marketers are not hired and are not used. All marketing processes are given to a marketer or a company that has 100% trust. They serve all marketing, provide it on a turnkey basis.

The second way to organize marketing in a small business is hybrid

The second way to organize marketing in a small business is a hybrid one. With this approach, marketing is partially outsourced, but its own marketers are also hired. Hired marketing specialists in this case act as coordinators who oversee outsourced marketing. Everything else is done by external marketers, or by some company.

The third way is to hire all the necessary specialists on the staff. This approach achieves 100% control of marketing activities, but comes at a cost. The main cost items are the salaries of specialists and the budget for research and promotion. This is the most expensive way. It should be used by those who need to have maximum control over marketing.

Strategic Marketing in Small Business
Strategic Marketing in Small Business

Practice shows that a small business can only grow if there is a marketing strategy. Without it, there will be throwing, waste of money and frustration from marketing. All this is due to the fact that marketing is a system technology that only works if a marketing strategy is applied. The better the strategy, the faster a small business turns into a medium or large one.

Many people are afraid to use marketing because they don’t have a plan.

Developing a marketing strategy is an important task for small businesses. You can solve it yourself if you have the right specialists. If there are none, then its development must be ordered from professionals. They will make everything turnkey. You will only have to deal with its implementation. Using a strategy, marketing in a small business can be organized at a very high level.

Many develop a marketing strategy and put it in the archive. This is a big and dangerous mistake. The step-by-step plan that is part of it must be implemented. This is the only way to get results. Many are afraid to use marketing because there is no plan. Strategy changes everything. With its help, marketing is implemented easily, simply and gives a good result.

How to start a business
Owning your own business is something many people dream of. However, after deciding to open your own business, you need to realize the full responsibility of this step and think…


Myths about making money
Rich people become rich under the influence of many factors. One of the most important criteria for becoming a successful and rich person is the correct perception of money. It…


Wind tunnel as a business
The wind tunnel is an interesting and popular attraction in large cities. In Russia and the CIS, it is considered a novelty, although the wind tunnel has been known in…


6 types of clothes for a profitable business
Not every woman is ready to buy a new dress for her birthday, for a corporate holiday, for a New Year's ball. Even for a wedding, not everyone is ready…