Business Plan: Water Vending Machines
The problem of clean drinking water is relevant in all cities and towns. Drinking tap water without purification is unhealthy, and buying bottled water in stores and kiosks is not…

Continue reading →

Unusual recruitment procedures
The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the…

Continue reading →

How Great Brands Came to Be
Speaking now of world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from a single small shop,…

...

How to open a veterinary clinic
According to statistics, the majority of families in the Russian Federation (more than 60%) have pets. Pets are usually treated as full-fledged members of the family. When an animal gets…

...

How to open a veterinary clinic
According to statistics, the majority of families in the Russian Federation (more than 60%) have pets. Pets are usually treated as full-fledged members of the family. When an animal gets…

Continue reading →

Original magazine spread advertising

One of the most popular and sought-after advertisements is advertising in the press.

As you know, the most profitable placement of information about a product or service is on the first and last pages. To place your advertisement there, you need to pay a lot of money, but manufacturers and firms are ready for a lot, if only their product becomes popular and recognizable.

And the spread of magazines is not only afor advertising, but also provides a wide field for imagination and activity. The photos on spreads can be placed in such a way that they will look very unusual and original. According to studies, advertisements placed in the press have a slightly more positive effect on consumers than advertisements in other places. Advertising in the press is unobtrusive, and at the same time effective.

We have selected the most original and interesting, in our opinion, ways of placing advertising information on spreads of glossy magazines.
This advertisement focuses on how quickly and without problems you can receive your package. “Chip” advertising in a transparent sheet, which depicts the package. Flipping this sheet back and forth, the painted package, as it were, passes into the hands of the recipient.

Original magazine spread advertising
Advertisement for Smuckers (jam maker)
Here, advertisers used another popular technique – the use of famous characters in advertising. The characters of the children’s educational program “Sesame Street” became the heroes of the jam advertising.

Original magazine spread advertising
MacBook ad

The creators of this advertisement used two unusual ideas at once, and both turned out to be successful, as this advertisement became very popular. The image of the ultra-thin MacBook laptop advertised here has been printed almost life-size. First, thin magazine pages suggest that the laptop is very thin. Secondly, the images of the display, lid and keyboard are arranged in such a way that everyone can try on how this laptop will look on your lap.

Original magazine spread advertising
Sul America advertisement (insurance)
Insurance company Sul America makes sure that its customers do not spend money where it can be saved, and offers medical insurance. Turning over the page with this advertisement, it seems as if you have torn the banknote, which is depicted in a certain way, so to speak, piece by piece. The company’s slogan is: “Even if you accidentally broke a dollar, Sul America will not let you go broke.”

Original magazine spread advertising
Advertising Thinh Furniture (furniture manufacturing)

And this ad will surely appeal to those who love a variety of paper crafts. Turning the page, you get miniature models of a chair, table or wall shelves. Perhaps Thinh Furniture wanted to show that making furniture for them is as easy as turning the page of a magazine.

What is crowdfunding
Crowdfunding (crowd funding, from the English. сrowd funding, сrowd - “crowd”, funding - “financing”) is a collective cooperation of people (donors) who voluntarily pool their money or other resources together,…

...

16 Unusual Facts About Coca-Cola
The Coca-Cola Company can rightly be called one of the most legendary in the world. After all, there is practically no person who would not know the taste of this…

...

5 ways to promote your business
Today, there are a huge number of effective and accessible tools for everyone to promote their business from scratch. To get the desired result, we recommend not focusing on only…

...

10 fatal mistakes entrepreneurs make
Those who believe that the main thing in business is to start, and then everything will go by itself - they are deeply mistaken. Many entrepreneurs are forced to close…

...