Original magazine spread advertising
One of the most popular and sought-after advertisements is advertising in the press.
As you know, the most profitable placement of information about a product or service is on the first and last pages. To place your advertisement there, you need to pay a lot of money, but manufacturers and firms are ready for a lot, if only their product becomes popular and recognizable.
And the spread of magazines is not only afor advertising, but also provides a wide field for imagination and activity. The photos on spreads can be placed in such a way that they will look very unusual and original. According to studies, advertisements placed in the press have a slightly more positive effect on consumers than advertisements in other places. Advertising in the press is unobtrusive, and at the same time effective.
We have selected the most original and interesting, in our opinion, ways of placing advertising information on spreads of glossy magazines.
This advertisement focuses on how quickly and without problems you can receive your package. “Chip” advertising in a transparent sheet, which depicts the package. Flipping this sheet back and forth, the painted package, as it were, passes into the hands of the recipient.
Original magazine spread advertising
Advertisement for Smuckers (jam maker)
Here, advertisers used another popular technique – the use of famous characters in advertising. The characters of the children’s educational program “Sesame Street” became the heroes of the jam advertising.
Original magazine spread advertising
MacBook ad
The creators of this advertisement used two unusual ideas at once, and both turned out to be successful, as this advertisement became very popular. The image of the ultra-thin MacBook laptop advertised here has been printed almost life-size. First, thin magazine pages suggest that the laptop is very thin. Secondly, the images of the display, lid and keyboard are arranged in such a way that everyone can try on how this laptop will look on your lap.
Original magazine spread advertising
Sul America advertisement (insurance)
Insurance company Sul America makes sure that its customers do not spend money where it can be saved, and offers medical insurance. Turning over the page with this advertisement, it seems as if you have torn the banknote, which is depicted in a certain way, so to speak, piece by piece. The company’s slogan is: “Even if you accidentally broke a dollar, Sul America will not let you go broke.”
Original magazine spread advertising
Advertising Thinh Furniture (furniture manufacturing)
And this ad will surely appeal to those who love a variety of paper crafts. Turning the page, you get miniature models of a chair, table or wall shelves. Perhaps Thinh Furniture wanted to show that making furniture for them is as easy as turning the page of a magazine.
