Brands that have become household names
If the brand name has become a household name, this phenomenon can have both positive and negative sides for the company. On the one hand, consumers begin to correlate the…

Continue reading →

Apple Secrets
Apple is one of those companies that is either fanatically loved or extremely skeptical. However, one cannot but admit that this company is truly revolutionary in its field and has…

Continue reading →

Why eating at work is bad
Among office workers, there are a lot of those who prefer to eat right at their work computer. Some do it because of a too tight work schedule, so to…

...

Apple Secrets
Apple is one of those companies that is either fanatically loved or extremely skeptical. However, one cannot but admit that this company is truly revolutionary in its field and has…

...

10 Apple Presentation Secrets
10 Apple Presentation Secrets Apple is a brand that needs no introduction. They achieved a stunning success not only thanks to their quality products, but also their presentations. After all,…

Continue reading →

people’s sites

How to start a profitable business – proven technology

To start a profitable business in modern conditions, you need to know some important points. The bottom line is that times have changed and now business starts differently than it did before. In the old days, it all started with the construction of a factory, if it was about production, or from the construction of retail space, if it was about trade.

How to start a profitable business

It was right to start a business like this in the old days, because there was a widespread shortage of goods and services. You build a factory, you produce anything, and it sells well. Continue reading

Advertising methods of business promotion

Advertising is the engine of trade. This statement has long been beyond doubt. The rule works almost 100%, applies to the promotion of almost all goods and services on the market. Of course, there are always exceptions, but it is safe to say that advertising methods of business promotion are the most effective. Some of them are practically free, others require material investments. Continue reading

Unusual recruitment procedures

The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the applicant for the position are also added to the interview.

All of us have ever been interviewed, and some of us may have hired employees ourselves. Usual recruitment procedures are quite clear and familiar to us. However, there are companies that have decided to go far beyond the typical interview and have implemented unusual, and sometimes strange, hiring procedures into their hiring system.
Larry O’Toole, head of the Gentle Giant trucking company, uses a special method of testing the endurance of new employees, and even participates in it himself. Continue reading

How British American Tobacco works
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - both ups and downs. Just like any big business should.…

...

How to attract customers
The success of any business directly depends on the number of buyers of your products and services. If you have no one to sell what you offer, this is the…

...

What is crowdfunding
Crowdfunding (crowd funding, from the English. сrowd funding, сrowd - “crowd”, funding - “financing”) is a collective cooperation of people (donors) who voluntarily pool their money or other resources together,…

...

How to open a veterinary clinic
According to statistics, the majority of families in the Russian Federation (more than 60%) have pets. Pets are usually treated as full-fledged members of the family. When an animal gets…

...