How charities earn
We all often see various advertisements of organizations involved in helping the disabled, orphans and animals. On the streets, promoters are handing out leaflets calling for help to clean up…

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Unusual recruitment procedures
The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the…

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How Valve works as a game developer
Valve Corporation is the company behind legendary games such as Half-Life, Counter Strike, Dota 2, Portal and more. The company was founded by Gabe Newell, whose biography also includes working…

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How Great Brands Came to Be
Speaking now of world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from a single small shop,…

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10 Apple Presentation Secrets
10 Apple Presentation Secrets Apple is a brand that needs no introduction. They achieved a stunning success not only thanks to their quality products, but also their presentations. After all,…

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development of microorganisms

Advertising methods of business promotion

Advertising is the engine of trade. This statement has long been beyond doubt. The rule works almost 100%, applies to the promotion of almost all goods and services on the market. Of course, there are always exceptions, but it is safe to say that advertising methods of business promotion are the most effective. Some of them are practically free, others require material investments. Continue reading

Brands that have become household names

If the brand name has become a household name, this phenomenon can have both positive and negative sides for the company. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from a brand name to a specific product name is that over time the brand will lose its copyright and any company that produces this or that type of product will be able to use it.

Perhaps many people know that the word “copier” was originally the name of a company that produces copiers. Now we perceive it not as a company name, but as a designation for a group of goods. Continue reading

Myths about making money

Rich people become rich under the influence of many factors. One of the most important criteria for becoming a successful and rich person is the correct perception of money.

It happens that there is talent, and the necessary resources, and organizational skills, but it does not work out to achieve what you want. Perhaps the reason is precisely in the wrong attitude to making money. We will try to debunk some of the most common myths about money.

1. “I chose the wrong line of work, and therefore I am not rich.”
In fact, there are millionaires and billionaires in almost every industry. Continue reading

Unusual recruitment procedures
The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the…

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How to get the most out of your business
Most businesses have huge potential and can bring huge amounts of money to their owners. However, usually it is realized only by 5-10%, respectively, and earnings are only 5-10% of…

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Examples of promotion in social networks from famous brands
Today, promoting a business in social networks is very important - there are a lot of people there, which means a lot of potential customers. The best way to attract…

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Unusual offices of the world
Most often, the word "office" is associated with a dull look of the room - gray walls, ordinary tables, computers, stacks of papers and employees doing their work with a…

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