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One of the main goals of big business is to be at least one step ahead of your competitors. This will ensure the emergence of new customers, new sales and worldwide fame. Nowadays, trivial decisions in managing your business can achieve little. To be on top, you need to come up with something non-standard and original. The companies that will be discussed below were able to circle their competitors around their fingers precisely thanks to creative ideas and solutions.
Many of the cases presented have already entered the world history of business and can serve as an excellent example of how to find and implement recipes for success.
In the 1970s, there was an American entrepreneur who invented liquid soap and sold it with his small business. However, the invention was not patented, as the idea itself was not radically new. Continue reading