Sanctions. Someone sees this phenomenon as extremely negative, but is it really so bad? Food sanctions, that is, a ban on the import of certain goods from abroad, have caused such a phenomenon as import substitution. Products that used to be imported from the west must now be replaced with similar ones, but domestically produced.
Among economists, there is often an opinion that import substitution should have been done a couple of decades ago in order to provide the country with goods of its own production and create new jobs, which are always so lacking. Why they did not do this earlier, we will not argue. Now the question is more relevant: is it possible to build a small business under sanctions? We answer: you can! Business on sanctions will be based on the fact that the market niches freed from foreign manufacturers need to be filled by someone, and just small and medium-sized businesses are ideal for this. Continue reading
A business card is an indispensable attribute of every business person. Its main purpose is to provide information about a specialist or company, and to sell services. But does an ordinary white cardboard with dry text written on it cause interest? Hardly. Such business cards are usually automatically hidden in a pocket and then thrown away, or lying around on the desktop for months. Creative people create for themselves truly unusual business cards, which in themselves are an interesting souvenir.
Someone will say that such business cards distract attention from the main information on them. We think differently: only original and memorable business cards can arouse real interest in a specialist and a desire to use his services. Continue reading
The success of any business directly depends on the number of buyers of your products and services. If you have no one to sell what you offer, this is the path to bankruptcy. Therefore, most companies, even at the launch stage, are looking for options to attract customers and analyze the market to make sure that the product will be in demand.
The main mistakes of novice entrepreneurs who do not know how to attract customers:
Basic Mistakes Continue reading