Why eating at work is bad
Among office workers, there are a lot of those who prefer to eat right at their work computer. Some do it because of a too tight work schedule, so to…

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10 fatal mistakes entrepreneurs make
Those who believe that the main thing in business is to start, and then everything will go by itself - they are deeply mistaken. Many entrepreneurs are forced to close…

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The most in-demand professions
Demanded professions in 2019, what are they? We have compiled a rating of the most popular professions based on public analysis and analysis of the resources of the Russian Federation.…

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Apple Secrets
Apple is one of those companies that is either fanatically loved or extremely skeptical. However, one cannot but admit that this company is truly revolutionary in its field and has…

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Unusual recruitment procedures
The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the…

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How British American Tobacco works

British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation – both ups and downs. Just like any big business should. Now the total number of employees in British American Tobacco is more than 57 thousand people. The Russian representative office of the company, opened in 1991, employs only about 3 thousand people. But how!

We decided to look behind the scenes of the production of the famous tobacco products and see how the Russian office of the corporation works. Continue reading

Examples of promotion in social networks from famous brands

Today, promoting a business in social networks is very important – there are a lot of people there, which means a lot of potential customers. The best way to attract the attention of the target audience to your page is, of course, by holding promotions. Various drawings and competitions are often held by many companies, but only a few of them were able to hold such promotions that have almost gone down in history. The cases that will be discussed below deserve to be called the best examples of promotion in social networks today.
In 2009, IKEA launched a photo campaign, and did not even suspect how popular it would become. On the page of the director of the company, photos were published at different times of the day for two weeks, which depicted a large number of goods from IKEA.

Pictures were taken right in the stores themselves – warehouses, shop windows were photographed. Continue reading

Business ideas that changed the world

There are a huge number of ideas for creating your own business – as they say, for every taste and color. So many things have already been invented that it is very difficult to create something radically new. Basically, everyone uses ideas that have already been invented by someone. Let’s dig a little into history and remember the greatest inventions of talented people. Now it’s hard to imagine what our life would be like if we hadn’t invented:
Physics teacher Robert Godard was an avid fan of Wells’ War of the Worlds. Being engaged in science, he devoted most of his time to the study of combustible rocket fuel. He believed that someday real space flights, described in his favorite work, will become available to mankind. Robert Godard launched his first rocket in 1926, and it was powered by a liquid propellant rocket engine. Continue reading

Salt room: 3 advantages and 3 disadvantages of the project
The salt room is a special room where oxygen is saturated with microscopic fragments of salt, which is pumped by a halogenerator. It is believed that ionic oxygen has a…

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Brands that have become household names
If the brand name has become a household name, this phenomenon can have both positive and negative sides for the company. On the one hand, consumers begin to correlate the…

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The most unusual stores in the world
Shops are a place familiar to all people, like home or work. We buy something very often, and no matter how rapidly online trading develops, we still visit physical stores.…

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Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been beyond doubt. The rule works almost 100%, applies to the promotion of almost all goods and services on the…

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