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How British American Tobacco works

British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation – both ups and downs. Just like any big business should. Now the total number of employees in British American Tobacco is more than 57 thousand people. The Russian representative office of the company, opened in 1991, employs only about 3 thousand people. But how!

We decided to look behind the scenes of the production of the famous tobacco products and see how the Russian office of the corporation works. Continue reading →

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Examples of promotion in social networks from famous brands

Today, promoting a business in social networks is very important – there are a lot of people there, which means a lot of potential customers. The best way to attract the attention of the target audience to your page is, of course, by holding promotions. Various drawings and competitions are often held by many companies, but only a few of them were able to hold such promotions that have almost gone down in history. The cases that will be discussed below deserve to be called the best examples of promotion in social networks today.
In 2009, IKEA launched a photo campaign, and did not even suspect how popular it would become. On the page of the director of the company, photos were published at different times of the day for two weeks, which depicted a large number of goods from IKEA.

Pictures were taken right in the stores themselves – warehouses, shop windows were photographed. Continue reading →

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Business ideas that changed the world

There are a huge number of ideas for creating your own business – as they say, for every taste and color. So many things have already been invented that it is very difficult to create something radically new. Basically, everyone uses ideas that have already been invented by someone. Let’s dig a little into history and remember the greatest inventions of talented people. Now it’s hard to imagine what our life would be like if we hadn’t invented:
Physics teacher Robert Godard was an avid fan of Wells’ War of the Worlds. Being engaged in science, he devoted most of his time to the study of combustible rocket fuel. He believed that someday real space flights, described in his favorite work, will become available to mankind. Robert Godard launched his first rocket in 1926, and it was powered by a liquid propellant rocket engine. Continue reading →

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