Unusual recruitment procedures
The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the…

Continue reading →

Memory training exercises
Every day, a business person faces many tasks that need to be resolved correctly and on time. And how many things you need to keep in mind! If at least…

Continue reading →

How British American Tobacco works
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - both ups and downs. Just like any big business should.…

...

Wind tunnel as a business
The wind tunnel is an interesting and popular attraction in large cities. In Russia and the CIS, it is considered a novelty, although the wind tunnel has been known in…

...

How to open a veterinary clinic
According to statistics, the majority of families in the Russian Federation (more than 60%) have pets. Pets are usually treated as full-fledged members of the family. When an animal gets…

Continue reading →

million animals

How British American Tobacco works

British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation – both ups and downs. Just like any big business should. Now the total number of employees in British American Tobacco is more than 57 thousand people. The Russian representative office of the company, opened in 1991, employs only about 3 thousand people. But how!

We decided to look behind the scenes of the production of the famous tobacco products and see how the Russian office of the corporation works. Continue reading

Examples of promotion in social networks from famous brands

Today, promoting a business in social networks is very important – there are a lot of people there, which means a lot of potential customers. The best way to attract the attention of the target audience to your page is, of course, by holding promotions. Various drawings and competitions are often held by many companies, but only a few of them were able to hold such promotions that have almost gone down in history. The cases that will be discussed below deserve to be called the best examples of promotion in social networks today.
In 2009, IKEA launched a photo campaign, and did not even suspect how popular it would become. On the page of the director of the company, photos were published at different times of the day for two weeks, which depicted a large number of goods from IKEA.

Pictures were taken right in the stores themselves – warehouses, shop windows were photographed. Continue reading

What is cashback and why shopping with it is so profitable

Today we will tell you how you can save some money when paying for goods and services using bank cards. To return the money spent, it is possible to use the cashback service. Let’s figure out why ordinary customers need cashback and why it is beneficial for the banking sector.

Cashback services are provided in the following forms:

directly by banks for plastic card holders;
online services (for example, cashback in Letyshops);
mobile operators; Continue reading

How British American Tobacco works
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - both ups and downs. Just like any big business should.…

...

Why eating at work is bad
Among office workers, there are a lot of those who prefer to eat right at their work computer. Some do it because of a too tight work schedule, so to…

...

Unusual offices of the world
Most often, the word "office" is associated with a dull look of the room - gray walls, ordinary tables, computers, stacks of papers and employees doing their work with a…

...

Broiler farming as a business
Here are the main features of the project: Broilers are called meat breed of chickens, bred artificially. The requirements for their care and maintenance are different from those for ordinary…

...