What is crowdfunding
Crowdfunding (crowd funding, from the English. сrowd funding, сrowd - “crowd”, funding - “financing”) is a collective cooperation of people (donors) who voluntarily pool their money or other resources together,…

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Non-standard business solutions
One of the main goals of big business is to be at least one step ahead of your competitors. This will ensure the emergence of new customers, new sales and…

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Memory training exercises
Every day, a business person faces many tasks that need to be resolved correctly and on time. And how many things you need to keep in mind! If at least…

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How to open a veterinary clinic
According to statistics, the majority of families in the Russian Federation (more than 60%) have pets. Pets are usually treated as full-fledged members of the family. When an animal gets…

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How to start a business
Owning your own business is something many people dream of. However, after deciding to open your own business, you need to realize the full responsibility of this step and think…

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market analysis

Examples of promotion in social networks from famous brands

Today, promoting a business in social networks is very important – there are a lot of people there, which means a lot of potential customers. The best way to attract the attention of the target audience to your page is, of course, by holding promotions. Various drawings and competitions are often held by many companies, but only a few of them were able to hold such promotions that have almost gone down in history. The cases that will be discussed below deserve to be called the best examples of promotion in social networks today.
In 2009, IKEA launched a photo campaign, and did not even suspect how popular it would become. On the page of the director of the company, photos were published at different times of the day for two weeks, which depicted a large number of goods from IKEA.

Pictures were taken right in the stores themselves – warehouses, shop windows were photographed. Continue reading

Business under sanctions

Sanctions. Someone sees this phenomenon as extremely negative, but is it really so bad? Food sanctions, that is, a ban on the import of certain goods from abroad, have caused such a phenomenon as import substitution. Products that used to be imported from the west must now be replaced with similar ones, but domestically produced.

Among economists, there is often an opinion that import substitution should have been done a couple of decades ago in order to provide the country with goods of its own production and create new jobs, which are always so lacking. Why they did not do this earlier, we will not argue. Now the question is more relevant: is it possible to build a small business under sanctions? We answer: you can! Business on sanctions will be based on the fact that the market niches freed from foreign manufacturers need to be filled by someone, and just small and medium-sized businesses are ideal for this. Continue reading

How charities earn

We all often see various advertisements of organizations involved in helping the disabled, orphans and animals. On the streets, promoters are handing out leaflets calling for help to clean up the fading nature, posters with the texts “let’s save children with rare diseases” flicker in subway cars. It just so happened in our society that most people do not trust charitable foundations or simply do not believe in their honest work.

We will not analyze why such stereotypes have arisen, although this is already so obvious – there are really many scammers among such companies, so people simply do not believe in them anymore. We have already written about how charitable foundations are created. Continue reading

3 stages of concrete production and business prospects
Concrete production is a sought-after business: construction volumes are constantly increasing, and the need for materials is also growing. Concrete is in demand in housing construction, when laying roads and…

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How Valve works as a game developer
Valve Corporation is the company behind legendary games such as Half-Life, Counter Strike, Dota 2, Portal and more. The company was founded by Gabe Newell, whose biography also includes working…

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Business Plan: Water Vending Machines
The problem of clean drinking water is relevant in all cities and towns. Drinking tap water without purification is unhealthy, and buying bottled water in stores and kiosks is not…

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How to open a veterinary clinic
According to statistics, the majority of families in the Russian Federation (more than 60%) have pets. Pets are usually treated as full-fledged members of the family. When an animal gets…

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