Original magazine spread advertising
One of the most popular and sought-after advertisements is advertising in the press. As you know, the most profitable placement of information about a product or service is on the…

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Apple Secrets
Apple is one of those companies that is either fanatically loved or extremely skeptical. However, one cannot but admit that this company is truly revolutionary in its field and has…

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Wind tunnel as a business
The wind tunnel is an interesting and popular attraction in large cities. In Russia and the CIS, it is considered a novelty, although the wind tunnel has been known in…

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Unusual recruitment procedures
The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the…

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Marketing for small business development
Small business marketing is 100% mandatory. Without it, a business will never become large or even medium-sized. Thinking that you will make money first and then do marketing is a…

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In order to take part

What is crowdfunding

Crowdfunding (crowd funding, from the English. сrowd funding, сrowd – “crowd”, funding – “financing”) is a collective cooperation of people (donors) who voluntarily pool their money or other resources together, usually via the Internet, to support efforts other people or organizations (recipients).

What personality traits distinguish a person who is an entrepreneur from a person who does not have such abilities? Continue reading

How Great Brands Came to Be
Speaking now of world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from a single small shop,…

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Unusual recruitment procedures
The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the…

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How to build a profitable business
To understand what the basics of doing business are, you must first clearly define what business is in general. It seems to be clear enough, but it must be said…

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How they work at Google (Moscow)
For many it is important to feel at work almost as comfortable as at home. Alas, not all companies can provide this. The IT industry has long been known for…

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