Marketing for small business development

Small business marketing is 100% mandatory. Without it, a business will never become large or even medium-sized. Thinking that you will make money first and then do marketing is a big mistake. Thousands of small businesses have been using this tactic for decades and have never grown. They dream of becoming big, but dreams without good marketing remain dreams.

Launch marketing in small business

If you want to grow, then the first thing to do is marketing. Hundreds of small businesses were able to quickly become medium and large. Continue reading →

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Unusual recruitment procedures

The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the applicant for the position are also added to the interview.

All of us have ever been interviewed, and some of us may have hired employees ourselves. Usual recruitment procedures are quite clear and familiar to us. However, there are companies that have decided to go far beyond the typical interview and have implemented unusual, and sometimes strange, hiring procedures into their hiring system.
Larry O’Toole, head of the Gentle Giant trucking company, uses a special method of testing the endurance of new employees, and even participates in it himself. Continue reading →

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