How Great Brands Came to Be
Speaking now of world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from a single small shop,…

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Profitable house
A profitable home is a place that brings you income without your active participation. A stable flow of funds from there will fulfill all your innermost desires. Take a spacious…

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How to open a veterinary clinic
According to statistics, the majority of families in the Russian Federation (more than 60%) have pets. Pets are usually treated as full-fledged members of the family. When an animal gets…

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Original magazine spread advertising
One of the most popular and sought-after advertisements is advertising in the press. As you know, the most profitable placement of information about a product or service is on the…

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The most unusual money
We all make certain payments every day, and money has become a familiar medium of exchange for us. Perhaps everyone is wondering what money was in the past. However, today…

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eats bacon and eggs

Marketing for small business development

Small business marketing is 100% mandatory. Without it, a business will never become large or even medium-sized. Thinking that you will make money first and then do marketing is a big mistake. Thousands of small businesses have been using this tactic for decades and have never grown. They dream of becoming big, but dreams without good marketing remain dreams.

Launch marketing in small business

If you want to grow, then the first thing to do is marketing. Hundreds of small businesses were able to quickly become medium and large. Continue reading

Unusual recruitment procedures

The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the applicant for the position are also added to the interview.

All of us have ever been interviewed, and some of us may have hired employees ourselves. Usual recruitment procedures are quite clear and familiar to us. However, there are companies that have decided to go far beyond the typical interview and have implemented unusual, and sometimes strange, hiring procedures into their hiring system.
Larry O’Toole, head of the Gentle Giant trucking company, uses a special method of testing the endurance of new employees, and even participates in it himself. Continue reading

Grilled chicken business
At any time, the catering business remains promising and profitable. Demand for ready-to-eat meals appears to be stable, especially in large cities where people often don't have enough time to…

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Unusual recruitment procedures
The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the…

...

Apple Secrets
Apple is one of those companies that is either fanatically loved or extremely skeptical. However, one cannot but admit that this company is truly revolutionary in its field and has…

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Why eating at work is bad
Among office workers, there are a lot of those who prefer to eat right at their work computer. Some do it because of a too tight work schedule, so to…

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