10 lessons from Steve Jobs
Steve Jobs is one of the key figures in the IT field. This truly great entrepreneur can serve as a clear example for everyone of how to achieve unprecedented heights…

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What is crowdfunding
Crowdfunding (crowd funding, from the English. сrowd funding, сrowd - “crowd”, funding - “financing”) is a collective cooperation of people (donors) who voluntarily pool their money or other resources together,…

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The most unusual money
We all make certain payments every day, and money has become a familiar medium of exchange for us. Perhaps everyone is wondering what money was in the past. However, today…

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10 Apple Presentation Secrets
10 Apple Presentation Secrets Apple is a brand that needs no introduction. They achieved a stunning success not only thanks to their quality products, but also their presentations. After all,…

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How British American Tobacco works
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - both ups and downs. Just like any big business should.…

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call well-known products

Brands that have become household names

If the brand name has become a household name, this phenomenon can have both positive and negative sides for the company. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from a brand name to a specific product name is that over time the brand will lose its copyright and any company that produces this or that type of product will be able to use it.

Perhaps many people know that the word “copier” was originally the name of a company that produces copiers. Now we perceive it not as a company name, but as a designation for a group of goods. Continue reading

Apple Secrets
Apple is one of those companies that is either fanatically loved or extremely skeptical. However, one cannot but admit that this company is truly revolutionary in its field and has…

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3 stages of concrete production and business prospects
Concrete production is a sought-after business: construction volumes are constantly increasing, and the need for materials is also growing. Concrete is in demand in housing construction, when laying roads and…

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Examples of promotion in social networks from famous brands
Today, promoting a business in social networks is very important - there are a lot of people there, which means a lot of potential customers. The best way to attract…

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Business ideas that changed the world
There are a huge number of ideas for creating your own business - as they say, for every taste and color. So many things have already been invented that it…

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