16 Unusual Facts About Coca-Cola
The Coca-Cola Company can rightly be called one of the most legendary in the world. After all, there is practically no person who would not know the taste of this…

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25 most original business cards
A business card is an indispensable attribute of every business person. Its main purpose is to provide information about a specialist or company, and to sell services. But does an…

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Original magazine spread advertising
One of the most popular and sought-after advertisements is advertising in the press. As you know, the most profitable placement of information about a product or service is on the…

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How Valve works as a game developer
Valve Corporation is the company behind legendary games such as Half-Life, Counter Strike, Dota 2, Portal and more. The company was founded by Gabe Newell, whose biography also includes working…

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How British American Tobacco works
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - both ups and downs. Just like any big business should.…

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call well-known products

Brands that have become household names

If the brand name has become a household name, this phenomenon can have both positive and negative sides for the company. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from a brand name to a specific product name is that over time the brand will lose its copyright and any company that produces this or that type of product will be able to use it.

Perhaps many people know that the word “copier” was originally the name of a company that produces copiers. Now we perceive it not as a company name, but as a designation for a group of goods. Continue reading

6 types of clothes for a profitable business
Not every woman is ready to buy a new dress for her birthday, for a corporate holiday, for a New Year's ball. Even for a wedding, not everyone is ready…

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Myths about making money
Rich people become rich under the influence of many factors. One of the most important criteria for becoming a successful and rich person is the correct perception of money. It…

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Apple Secrets
Apple is one of those companies that is either fanatically loved or extremely skeptical. However, one cannot but admit that this company is truly revolutionary in its field and has…

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How British American Tobacco works
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - both ups and downs. Just like any big business should.…

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