Brands that have become household names
If the brand name has become a household name, this phenomenon can have both positive and negative sides for the company. On the one hand, consumers begin to correlate the…

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Original magazine spread advertising
One of the most popular and sought-after advertisements is advertising in the press. As you know, the most profitable placement of information about a product or service is on the…

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Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been beyond doubt. The rule works almost 100%, applies to the promotion of almost all goods and services on the…

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Apple Secrets
Apple is one of those companies that is either fanatically loved or extremely skeptical. However, one cannot but admit that this company is truly revolutionary in its field and has…

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How they work at Google (Moscow)
For many it is important to feel at work almost as comfortable as at home. Alas, not all companies can provide this. The IT industry has long been known for…

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but soon returned to

How Valve works as a game developer

Valve Corporation is the company behind legendary games such as Half-Life, Counter Strike, Dota 2, Portal and more.

The company was founded by Gabe Newell, whose biography also includes working at Microsoft for 13 years. To say that Valve Corporation is an innovative company is an understatement. It is, perhaps, “more innovative” than many who consider themselves as such. And this applies not only to development and directly to the activity itself, but also to what the company is like from the inside. Continue reading

Business under sanctions

Sanctions. Someone sees this phenomenon as extremely negative, but is it really so bad? Food sanctions, that is, a ban on the import of certain goods from abroad, have caused such a phenomenon as import substitution. Products that used to be imported from the west must now be replaced with similar ones, but domestically produced.

Among economists, there is often an opinion that import substitution should have been done a couple of decades ago in order to provide the country with goods of its own production and create new jobs, which are always so lacking. Why they did not do this earlier, we will not argue. Now the question is more relevant: is it possible to build a small business under sanctions? We answer: you can! Business on sanctions will be based on the fact that the market niches freed from foreign manufacturers need to be filled by someone, and just small and medium-sized businesses are ideal for this. Continue reading

The most in-demand professions
Demanded professions in 2019, what are they? We have compiled a rating of the most popular professions based on public analysis and analysis of the resources of the Russian Federation.…

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Salt room: 3 advantages and 3 disadvantages of the project
The salt room is a special room where oxygen is saturated with microscopic fragments of salt, which is pumped by a halogenerator. It is believed that ionic oxygen has a…

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6 types of clothes for a profitable business
Not every woman is ready to buy a new dress for her birthday, for a corporate holiday, for a New Year's ball. Even for a wedding, not everyone is ready…

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10 lessons from Steve Jobs
Steve Jobs is one of the key figures in the IT field. This truly great entrepreneur can serve as a clear example for everyone of how to achieve unprecedented heights…

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