How British American Tobacco works
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - both ups and downs. Just like any big business should.…

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Examples of promotion in social networks from famous brands
Today, promoting a business in social networks is very important - there are a lot of people there, which means a lot of potential customers. The best way to attract…

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How to open a veterinary clinic
According to statistics, the majority of families in the Russian Federation (more than 60%) have pets. Pets are usually treated as full-fledged members of the family. When an animal gets…

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Original magazine spread advertising
One of the most popular and sought-after advertisements is advertising in the press. As you know, the most profitable placement of information about a product or service is on the…

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How to attract customers
The success of any business directly depends on the number of buyers of your products and services. If you have no one to sell what you offer, this is the…

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How Great Brands Came to Be

Speaking now of world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from a single small shop, and large-scale production from small “home” factories. However, the great businessmen of our time were also once young startups that no one knew.

The stories of the birth of well-known brands are mostly interesting and instructive, and in some cases even inspiring for their own business achievements.
Roy Raymond, being a loving husband, decided to treat his wife with a gift – a new set of women’s underwear. Continue reading

Memory training exercises

Every day, a business person faces many tasks that need to be resolved correctly and on time. And how many things you need to keep in mind! If at least one important detail is forgotten, then there is a big risk that everything will go awry – after all, everything is interconnected in business and management. Is it possible to train your memory so that it never fails? Of course yes! Memory and attention exercises are almost like training your body: in order to achieve results, classes must be systematic, and the load must be optimal.

There are many ways to train memory. They are developed by doctors, psychologists, and simply creative scientists. The effectiveness of each of the methods will be individual, so it is important to try as many exercises as possible on yourself in order to find exactly “your own”. Continue reading

Why eating at work is bad

Among office workers, there are a lot of those who prefer to eat right at their work computer. Some do it because of a too tight work schedule, so to speak, “on the job.” Others – because they are too lazy to go to a nearby cafe and have a quiet lunch there. Still others – simply because they do not see anything harmful and dangerous in it. And those are probably the majority.

According to a study by the American Dietetic Association, three-quarters of office workers eat regularly (several times a week) at their workplace. This study most likely concerned American employees, but we can say with confidence that in the CIS countries this indicator will not differ much, if at all. Continue reading

Apple Secrets
Apple is one of those companies that is either fanatically loved or extremely skeptical. However, one cannot but admit that this company is truly revolutionary in its field and has…

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Original magazine spread advertising
One of the most popular and sought-after advertisements is advertising in the press. As you know, the most profitable placement of information about a product or service is on the…

...

How to open a veterinary clinic
According to statistics, the majority of families in the Russian Federation (more than 60%) have pets. Pets are usually treated as full-fledged members of the family. When an animal gets…

...

How they work at Google (Moscow)
For many it is important to feel at work almost as comfortable as at home. Alas, not all companies can provide this. The IT industry has long been known for…

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