Examples of promotion in social networks from famous brands
Today, promoting a business in social networks is very important – there are a lot of people there, which means a lot of potential customers. The best way to attract the attention of the target audience to your page is, of course, by holding promotions. Various drawings and competitions are often held by many companies, but only a few of them were able to hold such promotions that have almost gone down in history. The cases that will be discussed below deserve to be called the best examples of promotion in social networks today.
In 2009, IKEA launched a photo campaign, and did not even suspect how popular it would become. On the page of the director of the company, photos were published at different times of the day for two weeks, which depicted a large number of goods from IKEA.
Pictures were taken right in the stores themselves – warehouses, shop windows were photographed. The user who was the first to mark himself on a particular product received it for free. Only twelve photos – and thousands of likes and reposts.
IKEA Facebook Page
Company: Odnoklassniki social network. Where: Instagram
Last year, Odnoklassniki held an exciting quest among users of another social network – Instagram. The creation of the quest involved 36 pages on Instagram, each of which belonged to a specific employee or was dedicated to one of the departments of the Odnoklassniki company. All pages were linked to each other in a certain way using tags.
The plot of the quest was as follows: a young man came to a party that was held in the Odnoklassniki office, but the fun was already in full swing, and he still could not find the girl who called him there. The participants of the quest had to be smart and find this very girl using tag hints.
Only a couple of hours have passed since the start of the quest, and the number of followers of the official Odnoklassniki page on Instagram has increased significantly. In addition, the company was able to promote its excellent working conditions for employees, because the photographs and videos used for the quest showed different rooms in the Odnoklassniki headquarters.
Company: Intouch. Where: promo site and Twitter
Insurance company Intouch introduced a new service for car insurance against all kinds of damage that does not depend on the driver. The plot for the advertising campaign of this service was a situation in which a piano falls on a brand new car.
A garage was rented and a car-victim was brought into it, over which a huge piano was hung. By the way, it weighs no less than 350 kg. The piano was held on by several cables that could break or remain intact depending on such conditions: whether or not FC Barcelona will reach the Champions League final, whether it will fall heads or tails, whether the air temperature in Moscow rises above 21 degrees. On a specially created promo site, everyone could vote for one or another condition and watch the fight between the car and the piano live. The campaign quickly became a hit on Twitter, and just a couple of days after the launch of the campaign, the hashtag #carvspiano became one of the leaders in the number of publications.
P.S. The piano still fell on the car.
Company: A.1. Sauce. Where: Youtube
At first, this company was called A.1. Steak Sauce and, accordingly, produced sauces for steaks. When it was decided to expand the product line, the name also had to be changed, or rather, the word “steak” should be removed from it. In order to present these changes to consumers as unobtrusively and easily as possible, a cute video clip was created that showed how the sauce can be friends on Facebook not only with meat, but also with fish, potatoes, cheese, lobster and other products.
In the first 2 weeks after the publication of the video, the number of views exceeded 100 thousand. And now there are already more than 1372000 views.
Company: Lay’s. Where: Facebook
Inviting customers to participate in the process of creating a product themselves is a great marketing ploy. And where else to offer it, no matter how in social networks.
Chip maker Lay’s asked its Facebook followers to come up with a new flavor for future chips. And the one whose version is recognized as the best will not only be able to see his idea embodied in reality on the shelves of stores, but also receive a whole million dollars. During the two months that this action lasted, Lay’s received so many ideas for future products that, perhaps, this issue can definitely not be dealt with for the next decade. And the post with the action on the social network received more than 4,500 reposts.