Profitable house
A profitable home is a place that brings you income without your active participation. A stable flow of funds from there will fulfill all your innermost desires. Take a spacious…

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Salt room: 3 advantages and 3 disadvantages of the project
The salt room is a special room where oxygen is saturated with microscopic fragments of salt, which is pumped by a halogenerator. It is believed that ionic oxygen has a…

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How to attract customers
The success of any business directly depends on the number of buyers of your products and services. If you have no one to sell what you offer, this is the…

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Mega-efficient business control system
Many businessmen, having opened a legal entity, begin to believe that now they have their own business. Satisfied, they rub their hands from the understanding that now they will work…

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How charities earn
We all often see various advertisements of organizations involved in helping the disabled, orphans and animals. On the streets, promoters are handing out leaflets calling for help to clean up…

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Brands that have become household names

If the brand name has become a household name, this phenomenon can have both positive and negative sides for the company. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from a brand name to a specific product name is that over time the brand will lose its copyright and any company that produces this or that type of product will be able to use it.

Perhaps many people know that the word “copier” was originally the name of a company that produces copiers. Now we perceive it not as a company name, but as a designation for a group of goods. But Xerox is not the only company that has managed to turn a brand into a very concrete product in people’s minds.

1. Keds.
In 1916, a shoe company called Keds was founded in America. The company quickly achieved success in the production and sale of its products. Initially, the founders of Keds conceived the production of sports shoes, but they fell in love with customers so much that many began to wear sneakers as everyday shoes.

Brands that have become household names
2. Hairdryer.
The German company “Foen” began to produce devices for drying hair in the early 1900s. In German, the word “foen” (pronounced “foehn”) means the warm wind of the Alps. And in many languages ​​\u200b\u200bof the world, including Russian, this word began to be used to designed for drying hair – hair dryers.

3. Pampers.
The Pampers brand is part of Procter & Gamble. Previously, these same products were called diapers, but the overwhelming success of Pampers almost completely replaced this word from the modern lexicon, replacing it with diapers.

Brands that have become household names
4. Scotch.
“Scotch Tape” (translated as “Scotch tape”) is the name of the company that produces adhesive tape, and owned by 3M Corporation. Officially, only the products of this company can be called adhesive tape. However, there are quite a lot of different types of adhesive tape, and all of it is called adhesive tape, regardless of the manufacturer.

5. Jeep.
The Willys company during the Second World War produced a car called the Willys JP. The second part of the name – JP – over time began to be pronounced not as “JP”, but as “jeep”, and denote an SUV – a cross-country vehicle.
6. Thermos.
The vessel, designed to keep food at the required temperature, actually got its name thanks to Thermos GmbH, which was the first to produce such products. In a large number of countries, people call this necessary thing on the road a thermos, and do not even suspect that this is a registered trademark.

Brands that have become household names
7. Jacuzzi.
Italian emigrant Candido Jacuzzi in 1917 invented and launched the production of hydraulic baths. I must say, the familiar word “jacuzzi” began to sound exactly like that thanks to the Americans, who incorrectly pronounced the name Jacuzzi (the Italian version sounds like Yakuzzi).

Brands that have become household names

Examples of promotion in social networks from famous brands
Today, promoting a business in social networks is very important - there are a lot of people there, which means a lot of potential customers. The best way to attract…

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Mega-efficient business control system
Many businessmen, having opened a legal entity, begin to believe that now they have their own business. Satisfied, they rub their hands from the understanding that now they will work…

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16 Unusual Facts About Coca-Cola
The Coca-Cola Company can rightly be called one of the most legendary in the world. After all, there is practically no person who would not know the taste of this…

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The most unusual stores in the world
Shops are a place familiar to all people, like home or work. We buy something very often, and no matter how rapidly online trading develops, we still visit physical stores.…

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