25 most original business cards
A business card is an indispensable attribute of every business person. Its main purpose is to provide information about a specialist or company, and to sell services. But does an…

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Starbucks Success Secrets
Starbucks establishments are a brand with a worldwide reputation. These coffee houses are most popular, of course, in America. But in other countries they are no less in demand. Americans…

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How to open a veterinary clinic
According to statistics, the majority of families in the Russian Federation (more than 60%) have pets. Pets are usually treated as full-fledged members of the family. When an animal gets…

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Why eating at work is bad
Among office workers, there are a lot of those who prefer to eat right at their work computer. Some do it because of a too tight work schedule, so to…

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Epoxy resin is an unusual business idea
The first step is drawing up a business plan. It includes the following sections: summary - analysis of the target audience, market and competitors, description of the project and its…

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Brands that have become household names

If the brand name has become a household name, this phenomenon can have both positive and negative sides for the company. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from a brand name to a specific product name is that over time the brand will lose its copyright and any company that produces this or that type of product will be able to use it.

Perhaps many people know that the word “copier” was originally the name of a company that produces copiers. Now we perceive it not as a company name, but as a designation for a group of goods. But Xerox is not the only company that has managed to turn a brand into a very concrete product in people’s minds.

1. Keds.
In 1916, a shoe company called Keds was founded in America. The company quickly achieved success in the production and sale of its products. Initially, the founders of Keds conceived the production of sports shoes, but they fell in love with customers so much that many began to wear sneakers as everyday shoes.

Brands that have become household names
2. Hairdryer.
The German company “Foen” began to produce devices for drying hair in the early 1900s. In German, the word “foen” (pronounced “foehn”) means the warm wind of the Alps. And in many languages ​​\u200b\u200bof the world, including Russian, this word began to be used to designed for drying hair – hair dryers.

3. Pampers.
The Pampers brand is part of Procter & Gamble. Previously, these same products were called diapers, but the overwhelming success of Pampers almost completely replaced this word from the modern lexicon, replacing it with diapers.

Brands that have become household names
4. Scotch.
“Scotch Tape” (translated as “Scotch tape”) is the name of the company that produces adhesive tape, and owned by 3M Corporation. Officially, only the products of this company can be called adhesive tape. However, there are quite a lot of different types of adhesive tape, and all of it is called adhesive tape, regardless of the manufacturer.

5. Jeep.
The Willys company during the Second World War produced a car called the Willys JP. The second part of the name – JP – over time began to be pronounced not as “JP”, but as “jeep”, and denote an SUV – a cross-country vehicle.
6. Thermos.
The vessel, designed to keep food at the required temperature, actually got its name thanks to Thermos GmbH, which was the first to produce such products. In a large number of countries, people call this necessary thing on the road a thermos, and do not even suspect that this is a registered trademark.

Brands that have become household names
7. Jacuzzi.
Italian emigrant Candido Jacuzzi in 1917 invented and launched the production of hydraulic baths. I must say, the familiar word “jacuzzi” began to sound exactly like that thanks to the Americans, who incorrectly pronounced the name Jacuzzi (the Italian version sounds like Yakuzzi).

Brands that have become household names

How Great Brands Came to Be
Speaking now of world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from a single small shop,…

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How Valve works as a game developer
Valve Corporation is the company behind legendary games such as Half-Life, Counter Strike, Dota 2, Portal and more. The company was founded by Gabe Newell, whose biography also includes working…

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Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been beyond doubt. The rule works almost 100%, applies to the promotion of almost all goods and services on the…

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How Valve works as a game developer
Valve Corporation is the company behind legendary games such as Half-Life, Counter Strike, Dota 2, Portal and more. The company was founded by Gabe Newell, whose biography also includes working…

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