Marketing for small business development
Small business marketing is 100% mandatory. Without it, a business will never become large or even medium-sized. Thinking that you will make money first and then do marketing is a big mistake. Thousands of small businesses have been using this tactic for decades and have never grown. They dream of becoming big, but dreams without good marketing remain dreams.
Launch marketing in small business
If you want to grow, then the first thing to do is marketing. Hundreds of small businesses were able to quickly become medium and large. Continue reading
Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been beyond doubt. The rule works almost 100%, applies to the promotion of almost all goods and services on the market. Of course, there are always exceptions, but it is safe to say that advertising methods of business promotion are the most effective. Some of them are practically free, others require material investments. Continue reading
Unusual recruitment procedures
The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the applicant for the position are also added to the interview.
All of us have ever been interviewed, and some of us may have hired employees ourselves. Usual recruitment procedures are quite clear and familiar to us. However, there are companies that have decided to go far beyond the typical interview and have implemented unusual, and sometimes strange, hiring procedures into their hiring system.
Larry O’Toole, head of the Gentle Giant trucking company, uses a special method of testing the endurance of new employees, and even participates in it himself. Continue reading
Apple Secrets
Apple is one of those companies that is either fanatically loved or extremely skeptical. However, one cannot but admit that this company is truly revolutionary in its field and has simply brilliant financial success.
Back in 1991, the famous Macintosh System 7.0 operating system appeared. Today, Apple is a leader in the world of computer technology. Naturally, many people are interested: how did Steve Jobs manage to reach such a level of the company that continues to hold on after his death? What makes Apple so different from the rest and how has it won such a huge number of fans and connoisseurs of its products?
Money is not the most important
The financial success of the company was never the main and main goal for Steve Jobs. He always put new innovative developments and the future of the company in the first place. Continue reading
Brands that have become household names
If the brand name has become a household name, this phenomenon can have both positive and negative sides for the company. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from a brand name to a specific product name is that over time the brand will lose its copyright and any company that produces this or that type of product will be able to use it.
Perhaps many people know that the word “copier” was originally the name of a company that produces copiers. Now we perceive it not as a company name, but as a designation for a group of goods. Continue reading
