If the brand name has become a household name, this phenomenon can have both positive and negative sides for the company. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from a brand name to a specific product name is that over time the brand will lose its copyright and any company that produces this or that type of product will be able to use it.
Perhaps many people know that the word “copier” was originally the name of a company that produces copiers. Now we perceive it not as a company name, but as a designation for a group of goods. Continue reading
One of the main goals of big business is to be at least one step ahead of your competitors. This will ensure the emergence of new customers, new sales and worldwide fame. Nowadays, trivial decisions in managing your business can achieve little. To be on top, you need to come up with something non-standard and original. The companies that will be discussed below were able to circle their competitors around their fingers precisely thanks to creative ideas and solutions.
Many of the cases presented have already entered the world history of business and can serve as an excellent example of how to find and implement recipes for success.
In the 1970s, there was an American entrepreneur who invented liquid soap and sold it with his small business. However, the invention was not patented, as the idea itself was not radically new. Continue reading
Every day, a business person faces many tasks that need to be resolved correctly and on time. And how many things you need to keep in mind! If at least one important detail is forgotten, then there is a big risk that everything will go awry – after all, everything is interconnected in business and management. Is it possible to train your memory so that it never fails? Of course yes! Memory and attention exercises are almost like training your body: in order to achieve results, classes must be systematic, and the load must be optimal.
There are many ways to train memory. They are developed by doctors, psychologists, and simply creative scientists. The effectiveness of each of the methods will be individual, so it is important to try as many exercises as possible on yourself in order to find exactly “your own”. Continue reading