How British American Tobacco works
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - both ups and downs. Just like any big business should.…

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How to attract customers
The success of any business directly depends on the number of buyers of your products and services. If you have no one to sell what you offer, this is the…

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Apple Secrets
Apple is one of those companies that is either fanatically loved or extremely skeptical. However, one cannot but admit that this company is truly revolutionary in its field and has…

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25 most original business cards
A business card is an indispensable attribute of every business person. Its main purpose is to provide information about a specialist or company, and to sell services. But does an…

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Brands that have become household names
If the brand name has become a household name, this phenomenon can have both positive and negative sides for the company. On the one hand, consumers begin to correlate the…

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constant banking

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How to build a profitable business

To understand what the basics of doing business are, you must first clearly define what business is in general. It seems to be clear enough, but it must be said that the traditional concept of business is not complete and needs to be supplemented. First of all, it should be noted that business is an urgent need of people, about the same need as eating, drinking and breathing. Continue reading

How to start a business

Owning your own business is something many people dream of. However, after deciding to open your own business, you need to realize the full responsibility of this step and think through many nuances, each of which can significantly affect the course of the business.

If you want to start your own business, it is also important to understand that you take financial, moral, social and other responsibility for all your actions.
Of course, there is no clear and only correct instruction on how to open your own business. Much depends on the type of business, on your financial capabilities, on your goals. Continue reading

Unusual recruitment procedures

The standard hiring procedure is to interview the candidate, sometimes taking place in several stages. Often, testing or other methods of identifying the level of knowledge and skills of the applicant for the position are also added to the interview.

All of us have ever been interviewed, and some of us may have hired employees ourselves. Usual recruitment procedures are quite clear and familiar to us. However, there are companies that have decided to go far beyond the typical interview and have implemented unusual, and sometimes strange, hiring procedures into their hiring system.
Larry O’Toole, head of the Gentle Giant trucking company, uses a special method of testing the endurance of new employees, and even participates in it himself. Continue reading

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Brands that have become household names
If the brand name has become a household name, this phenomenon can have both positive and negative sides for the company. On the one hand, consumers begin to correlate the…

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The most unusual stores in the world
Shops are a place familiar to all people, like home or work. We buy something very often, and no matter how rapidly online trading develops, we still visit physical stores.…

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16 Unusual Facts About Coca-Cola
The Coca-Cola Company can rightly be called one of the most legendary in the world. After all, there is practically no person who would not know the taste of this…

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How they work at Google (Moscow)
For many it is important to feel at work almost as comfortable as at home. Alas, not all companies can provide this. The IT industry has long been known for…

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